Jul 312014
 

Consultancy firm Interbrand México recently published its annual survey (2014) of the world’s 500 most valuable brands. The Mexican firms in the list are:

  • Telcel – cell phone service, valued at $5.8 billion (dollars),
  • Corona – principal product beer, valued at $4.3 billion
  • Telmex – fixed line telephone and internet service, valued at 3.6 billion
  • Oxxo – convenience stores, valued at 2.6 billion
  • Bimbo – bread and pastry products, valued at 2.4 billion

Compared to four years ago – Mexico’s most valuable brands (2010) -Banorte (finance and banking) and Claro (cell phone service) have dropped back, out of the top five, and have been replaced by Telmex and Oxxo

Note that these firms are not necessarily the largest firms in Mexico in terms of sales. Table 16.2 of chapter 19 of Geo-Mexico: the geography and dynamics of modern Mexico lists the ten largest Mexican private enterprises in 2008. Important aspects of several of these major firms are discussed in the chapters about manufacturing, construction and services, transportation, communications, etc.

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