Jul 142012

One way of looking at the spatial pattern of how well tourism is doing is to examine hotel occupancy rates. Mexico’s Tourism Secretariat regularly publishes data for 70 tourist destinations across the country, ranging from major vacation resorts to cities where business-tourism is more important. Hotel occupancy rates have risen steadily in Mexico for 14 consecutive months, with a 6.3% increase year-on-year for the period January-May.

Some destinations are doing better than others.  Occupancy in the Riviera Maya, Cancún and Puerto Vallarta rose by 3.1%, 8.7% and 10.6% respectively, compared to 5.6% in Huatulco (Oaxaca), 8.5% in La Paz and 8.1% in Loreto (both in Baja California Sur).

The increase in large cities (Mexico City, Guadalajara, Monterrey) was smaller than average, while occupancy rates for four mid-sized interior cities rose much faster than average: 23.8% in Querétaro, 32% in Zacatecas, 35% in Aguascalientes and 37% in Guanajuato.

The increase in occupancy rates for other destinations for the period Jan-May included:

  • Puebla 15.1%
  • Oaxaca 8.0%
  • Mérida 6.3%
  • León 1%
  • Tijuana 6.6%
  • San Luis Potosí 16.9%
  • Morelia 10.1%
  • Villahermosa 33.1%
  • San Cristóbal de las Casas 12.2%.
  • Xalapa 8.9%

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