Aug 082013

Butler’s resort cycle model applied to Acapulco

Butler’s model (see graphic below) describes the evolution of a tourist resort. His model, similar to a product life cycle model, is quite a good fit with the evolution of Acapulco, a traditional resort which evolved over several decades.

Butler's Model applied to Acapulco (Geo-Mexico Fig 19.7; all rights reserved)

Butler’s Model applied to Acapulco (Geo-Mexico Fig 19.7; all rights reserved)

The model would not be expected to work as well with resorts such as Cancún and Huatulco, which were planned from the start and developed rapidly with the infusion of millions of dollars of federal funds.

In the case of planned resorts, the stages of exploration and involvement are unlikely to apply. The adapted model for such places might perhaps start at the development phase.

Reference for Butler’s Model:

Butler, R.W. 1980. The Concept of the tourist area cycle of evolution: Implications for management of resources. Canadian Geographer 24 (1): 5‑12.

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