Despite having seen this tourist promotion logo thousands of times, I had never thought about its colors and their significance until recently.
- M – brown = archaeology and archaeological sites (historical tourism)
- é – pink = health and well-being (including medical tourism)
- x – yellow = culture (cultural tourism)
- i – purple = meetings (seminars and conference tourism)
- c – green = nature (adventure tourism and ecotourism)
- o – blue = sea, sun and sand (beach and resort tourism)
The federal Tourism Secretariat is planning a nationwide overhaul of tourism signage on major highways taking advantage of these colors. It will install new, standardized signs using these six colors as a quick means of identifying the kind of tourist attraction at each location of interest. The program has funding of almost $10 million, and the first states to have the new signs will be Chiapas, Durango, Guanajuato, Hidalgo, Jalisco, Michoacán, Puebla, Tabasco, Tlaxcala and Veracruz.
Whether or not using six different colors is actually more effective than six distinct symbols on the same color background remains to be seen.
In the first half of this year, Mexico received 17,000,000 international tourists, 8.6% more than for the corresponding period in 2015, with expenditures by tourists rising 8% to $10.063 billion.