Kimo Sabe mezcal: is it too good to be true?

Following on from his (self-defined) “success” in growing cacao in Mexico, American businessman Jim Walsh is now promoting his own brand of “mezcal” – Kimo Sabe – and is talking up a project to help 1,000 farmers in Zacatecas.

– “The collaborative partnership will create over 100 new agave farms, as well as work with existing agave growers to greatly expand their cultivation capabilities, generating over 1000 new jobs in the state. “

– “The replanting of wild agave on a grand scale, championed by the Governor and the experienced agri-business executives at Kimo Sabe, is the key to long term sustainability of a vibrant mezcal industry,”

The details (ie the company’s own press releases) can be read here:

• Award-winning Kimo Sabe Mezcal Poised To Lead The U.S. Market
• US Spirit Company Kimo Sabe Building Bridges With Mexico

The claims on their website include:

“Kimo Sabe, unlike any other spirit, uses sound technology to homogenize the molecules in the spirit. This makes the liquid clean and smooth from the first sip to the last note. “

“Along with the energy of the sound waves, agave plants are like solar panels, they absorb sun during the day and grow at night. Harvested after 8 years of sun absorption you are drinking SUN and SOUND energy – a natural stimulant!”

Such statements echo the sensationally non-scientific claims they made for their “Intentional Chocolate”, that their “breakthrough licensed technology… helps embed the focused good intentions of experienced meditators and then infuses those intentions into chocolate”.

Those unfamiliar with Mr Walsh’s previous agricultural experience in Mexico may want to first read about Maya Biosana, before jumping up and down in delight at his latest venture:

• Maya Biosana or Maya Bio-Insana? Chocolate megaproject in Quintana Roo
• Exclusive: Quintana Roo cacao megaproject collapses.

We’d love to be proved wrong this time, Mr. Walsh, but we’re not holding our breath.