Mexico’s Business Coordination Council (Consejo Coordinador Empresarial, CCE) has launched a publicity drive to counter the disinformation and anti-Mexican rhetoric emerging in U.S. political campaigns. The details of the publicity drive remain unclear.
Juan Pablo Castañón, CCE’s president, says the aim is to emphasize the true strength and importance of good Mexico-U.S. relations. In particular, the NAFTA trade zone accounts for 15% of global trade, 28% of global GDP and 14% of FDI flows. Trade between the three partners has quadrupled since 1993 and exceeded a trillion dollars in 2015, half of which is attributable to U.S.-Mexico trade.
Mexico is the second most important destination for U.S. exports and the main market for exports from California, Arizona, New Mexico and Texas. Goods worth 500 million dollars cross the border daily.
According to Castañón, if U.S. politics puts a brake on this trade, more than six million U.S. workers could lose their jobs. Proposed tariffs on imports of flat screens and vehicles would raise prices significantly in the USA. In addition, 80% of avocados and 50% of tomatoes sold in the USA come from Mexico.