Mexico welcomed a record number of tourist last year: 29.1 million visitors, a 20.5% increase over 2013. The number of tourists is projected to grow 8% this year. Most tourists visiting Mexico come from the U.S., followed by Canada, U.K., Colombia and Brazil. During the first six months of 2015, the average expenditure/tourist was 865 dollars.
Mexico is the top international destination for U.S. tourists and according to U.S. Commerce Department data, visits to Mexico by U.S. tourists rose 24% in 2014 to a record 25.9 million, despite U.S. travel warnings relating to parts of the country. Figures from the Mexican side of the border suggest a more modest, though still substantial, increase of 11.8% in U.S. tourists entering the country. The differences in the figures reflect slight differences in definitions and methodology.
Just how did Mexico achieve its tourism success? The answer appears to be a combination of its fortuitous proximity to the USA allied with some smart policy decisions. This helps to explain why the Organisation for Economic Cooperation and Development (OECD) has chosen Mexico as the basis for developing a transferable model to demonstrate the potential of tourism in international development. The in-depth study, to be published next year, will focus on the economic and political aspects of international tourism.