We have seen numerous examples in previous posts of Mexico’s astonishingly diverse attractions for international tourism. Having succeeded in attracting mass tourism (e.g. Cancún, Ixtapa, Huatulco), Mexico has sought to diversify its tourism appeal by developing niche markets for visitors with special interests, such as cuisine, adventure tourism, historic sites and health-related holidays.
Mexico’s tourism development agency, FONATUR, recently announced it is seeking help from Spain’s leading cultural tourism firm, Paradores de Turismo, to establish a network of Paradores (luxury hotels in historic buildings) in Mexico. Frequent travelers to Spain will be more than familiar with the Paradores system there which offers visitors the chance to stay in some unique historical buildings without sacrificing too many creature comforts.
In Mexico, a “History Tourism Plan” is being developed by FONATUR and the Federación de Haciendas, Estancias y Hoteles Históricos de México. In the first stage, an inventory will be compiled of the best existing haciendas, monasteries and other historic buildings that already are, or could be converted to, hotels. At the same time, experts will be discussing which “routes” offer the best combinations and provide most interest to tourists. Routes will be developed to highlight specific themes.
The first route to be proposed is The Route of Cortés, linking properties in five states: Veracruz, Puebla, Tlaxcala, State of Mexico and the Federal District (see map). This is a timely idea given that the 500th Anniversary of the arrival of Cortés and his journey to central Mexico comes in 2019.